Funnel Economics Explorer

Know what you can pay for a customer, before you spend it.

Funnel Economics Explorer models the unit economics of a marketing funnel: contribution per buyer, maximum allowable acquisition cost, and break-even - recalculating instantly as you change any input. It is the instrument a spreadsheet keeps pretending to be.

Start your 14-day trialSee pricing

$9/month or $90/year. Cancel anytime; if you lapse, your work is kept, not deleted.

  • One honest answer

    Every view leads with the most you can afford to pay for a customer, computed from your offers, take rates, refunds, and fees - not a vanity metric.

  • Estimates stay visible

    Mark any input as an estimate. The app shows how much of a result rests on guesses instead of laundering them into confident-looking numbers.

  • Scenarios, not spreadsheet tabs

    Save named scenarios, compare them side by side, and keep a full revision history of what you changed and when.

  • What actually matters

    A tornado chart ranks your inputs by how much they move the outcome, so you stop guessing which two to chart.

  • Audience basis done right

    Downsells, order bumps, and upsells each declare who sees them. Take rates are conditional, matching what your platform actually reports.

  • Share read-only

    Hand anyone an unguessable link to a read-only view of a model - no account needed, revocable any time.

Built for people who distrust round numbers

A refund reverses revenue but not the cost of the goods you already shipped. Processing fees come off gross, not net. The math here gets these right by default, because getting them wrong flatters every model - and you make real spending decisions from it.

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